Market Basket Analysis is a modelling technique based upon the theory that if you buy a certain group of items, you are more (or less) likely to buy another group of items. We are understanding the conceptual foundations of association analysis and perform market basket analyses.

The training includes the following topics;

1. What is Market Basket analysis

– Introduction

– What Market Basket Analysis is not

– Elements of MBA and key terminologies

– Understanding Confidence and Support

– Association rules

– Examples of MBA

– Applications

2. Case study – MBA for marketing campaign using R

– Problem statement

– Introduction to apriori algorithm in R

– Deciding the support and confidence cutoffs

– Executing MBA

– Visualizing the results in R

Course Duration:-1h 5m