Internet Marketing Basics Course 

Marketing has changed dramatically over the last decade. Marketing is all about communicating, and the Internet has completely changed the way people communicate. The Internet is a marketer's dream come true, especially with Social Media, as you have a low cost marketing tool that can reach a large audience.

Internet Marketing Fundamentals will provide all students /  participants with a great set of skills to market your business online. Content is the king of Internet marketing, and your participants will need to know how to utilize your great content. If you want your business to grow then your participants need to understand Internet Marketing Fundamentals.

Course Contents

This course has 12 modules / lessons. Some of the important ones are - getting started with the course, the SWOT analysis in marketing, marketing research, real time marketing, brand management, social media, SEO basics, website, characteristics, capturing leads, campaign characteristics, wrapping it up, etc. 

Course Objectives / Lessons

At the end of this course all students / participants will be able to ;

• Know how to conduct market research
• Develop a workable internet marketing campaign
• Recognize your target market
• Understand your brand
• Grasp SEO and website characteristics
• Find and capture leads