Prospecting and Lead Generation Course

Prospecting and lead generation is the method of making links that may lead to a sale or other promising result. The leads may come from various sources: the Internet, personal referrals, telephone calls, advertisements, events, or a purchase of lists of potential clients.

With our Prospecting and Lead Generation course,  participants will begin to see how important it is to develop a core set of sales skills. By looking at the way people interact, and seeing things in a new light, your participants will improve on almost every aspect of their sales strategy.

Course Contents

This course consists of 12 modules / lessons. Some of the important modules / lessons are - getting started with the course, prospecting, traditional marketing methods, new marketing methods, generating new leads, avoid common lead generation mistakes, educate prospects, the pipeline, follow up communication, track activities, create customers, wrapping up the course, etc. 

Course Objectives / Goals

The objectives / goals of this course are :

·        Identify prospects

·        Implement both traditional and new marketing methods

·        Use the pipeline effectively

·        Educate customers

·        Track activity and make adjustments as needed